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How to Design the Perfect Business Logo (Infographic)
A logo is more than just a pretty image for customers to look at while they use a product or service. It s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant s logo is cold and unappetizing, potential customers are going to associate that image with their food.
So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.
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Be Enticing – An example of how to design a logo with your audience’s interests and background in mind.
Be Unique – Illustrates the need for logos to be memorable and avoid obvious clichés.
Be Timeless – Urges the viewer to avoid short-lived design fads and create timeless, resilient logos.
Be New – Encourages designers to be bold and create trends, not follow them.
Be Simple – Advocates for clean, effortless logo design that focuses on a single message.
Be Consistent – Several images detailing the need for all elements of a design to reinforce your brand.
Be Adaptable – Shows how a logo must be versatile enough to fit multiple sizes and color formats.
For more information about how to design a great business logo, check out the following resources:
- Logo Design Services Our expert team of graphic designers will work with you to create a logo that s just right for your brand.
- The 5 Different Logo Design Styles: Which Type Fits Your Brand? A rundown of the five basic categories of logos and their individual strengths and weaknesses.
- Logo Design: 60 Pro Tips A collection of helpful, easy-to-understand logo design advice.
- LogoLounge: Shapes and Symbols in Logo Design A Lynda video course detailing the elements of an awesome logo.
- What makes a good logo? Prolific graphic designer David Airey (author of Logo Design Love ) shares valuable advice for creating logos.
- How to Create a Logo An eloquent summary of the considerations that logo designers should keep in mind.
- 10 Logo Design Tips for a Timeless and Creative Logo Learn what to do (and what not to do) to make a lasting logo that stands out.
- Are Your Web Graphics Print-Ready? Includes tips for designing a logo that looks great both in print and on the web.
- The Psychology of Logo Design Understand the hidden meanings and implications of your design with this thoughtful article.
- The Psychology of Logo Shapes: A Designer s Guide Learn how the shapes in your logo can affect the viewer s emotional response.
Do you have other helpful tips or resources for creating an ideal logo design? Please share your thoughts in the comments below!
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