Sacramento Finance

Jan 13 2018

Logo Design: How to Create the Perfect Logo

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How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant s logo is cold and unappetizing, potential customers are going to associate that image with their food.

So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.

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Be Enticing – An example of how to design a logo with your audience’s interests and background in mind.


Be Unique – Illustrates the need for logos to be memorable and avoid obvious clichés.


Be Timeless – Urges the viewer to avoid short-lived design fads and create timeless, resilient logos.


Be New – Encourages designers to be bold and create trends, not follow them.


Be Simple – Advocates for clean, effortless logo design that focuses on a single message.


Be Consistent – Several images detailing the need for all elements of a design to reinforce your brand.







Be Adaptable – Shows how a logo must be versatile enough to fit multiple sizes and color formats.


For more information about how to design a great business logo, check out the following resources:

  • Logo Design Services Our expert team of graphic designers will work with you to create a logo that s just right for your brand.
  • The 5 Different Logo Design Styles: Which Type Fits Your Brand? A rundown of the five basic categories of logos and their individual strengths and weaknesses.
  • Logo Design: 60 Pro Tips A collection of helpful, easy-to-understand logo design advice.
  • LogoLounge: Shapes and Symbols in Logo Design A Lynda video course detailing the elements of an awesome logo.
  • What makes a good logo? Prolific graphic designer David Airey (author of Logo Design Love ) shares valuable advice for creating logos.
  • How to Create a Logo An eloquent summary of the considerations that logo designers should keep in mind.
  • 10 Logo Design Tips for a Timeless and Creative Logo Learn what to do (and what not to do) to make a lasting logo that stands out.
  • Are Your Web Graphics Print-Ready? Includes tips for designing a logo that looks great both in print and on the web.
  • The Psychology of Logo Design Understand the hidden meanings and implications of your design with this thoughtful article.
  • The Psychology of Logo Shapes: A Designer s Guide Learn how the shapes in your logo can affect the viewer s emotional response.

Do you have other helpful tips or resources for creating an ideal logo design? Please share your thoughts in the comments below!

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